Entries are priced at £320 and the entry portal is open until 11 June 2024.


All entries are to be submitted and managed via our online portal – users can submit multiple entries at the same time (if they wish), upload images, and provide information to support the entries.

Please note that all submissions can be modified and updated up until the closing date, using the unique reference number allocated when you register. Use the ‘Review Entry’ menu to access this function.

Products either have to be already present in the travel retail environment or planned to launch imminently. Products previously entered into the awards may be re-entered.

For Product entries, we will require five product samples to be sent to the TRBusiness headquarters in the UK. The postal address will be provided once your entries are successfully submitted. Please note that the delivery window for product samples is 2 April to 14 June 2024.

All samples will be distributed to our panel of experienced influencers (bloggers and vloggers) for touching, testing and tasting as part of the judging process. TRBusiness will therefore not be able to return the samples provided for the awards.

The deadline for sending samples is Friday 14 June 2024.

PLEASE NOTE: Companies entering the product awards are responsible for all custom duties, taxes, and customs clearance fees when sending the product samples to the UK. These charges are to be paid in advance.


  • Each awards entry can include up-to three images, we recommend using the full allowance if possible. It provides consumers with a fantastic visual aid when evaluating your entry.
  • Ensure that your images are of a good quality and (if text is included) don’t use small fonts that are difficult to read.

Entry description:

  • Remember to use language that is easy to digest for consumers – avoid acronyms and jargon that may be hard to understand.
  • Be focused, clear and concise and ensure that your copy is easily understood.
  • Provide as much information as possible to help the consumers assess your entry.
  • Try to connect with what matters to consumers. Put yourself in their mindset when writing your submission.
  • Remember to proofread your entry before submitting to stamp out any typos.
  • Unique attributes to the travel/travel retail sector should be highlighted, i.e. travel retail exclusives, special editions or travel friendly products.


  • We recommend entering sooner rather than later. A last minute rush is likely to impact on the quality of your submission. You can always edit your entry at a later date.
  • Be sure to select the category that best fits your entry. If your entry fits into two categories, think about which one consumers will see as the best fit.
  • Boost the chances of your company winning! Enter as many times as possible, in as many categories as appropriate.

The information and image submitted for each product entered will be submitted to be reviewed by 5,000 international travelling shoppers, sourced from m1nd-set’s unique database, via a bespoke judging platform. Although not experiencing the product first-hand, the consumers will base their scores on perceived quality and price point, just as they would if purchasing the product online, or from a gifting perspective.

All entrants to the Travel Retail Awards will receive valuable feedback from a panel of influencers. This feedback, detailing their personal experience with the product, can help companies to refine their offering, making it even more appealing to consumers.


We asked the consumer judges for the 2023 Global Travel Retail Awards to share their thoughts on the DF&R shopping experiences – here’s what they had to say:

Criteria consumers use when evaluating your entry:

To help tailor your entry text and provide the best images possible, please take a note of the criteria consumers will be basing their evaluations on below:

Product Awards entries:

  • General appeal
  • Quality
  • Suitability to duty free airport shopping
  • Likelihood to purchase
  • Innovativeness
  • Value for money
  • Experience with the product (this question is asked only to our panel of influencers, who will have the physical product sample).

CSR & Retail Initiatives entries:

For Best Charity Initiative, Best Diversity & Inclusion Initiative and Best Sustainable Initiative.

  • The impact this initiative has on you personally (ie helping to make a difference).
  • The initiative’s ethical/social/environmental impact.
  • The initiative’s likelihood to make you find out more.
  • This positive impact this initiative has on your overall impression of this company (i.e. building brand trust).

For Best Airport Retail Initiative and Best Cruise Retail Initiative.

  • The overall concept of the initiative
  • The initiative’s uniqueness
  • Their likelihood to want to find out more about the initiative
  • Their likelihood to make a purchase if they saw the initiative.